LAST CALL: Online success is found in the cards

Everyone probably wishes their press release would get the kind of

pickup received by a simple online holiday card from Husk Jennings, an

ad and PR agency in Jacksonville, FL.

As of last week, the card had been viewed by nearly 1,000 people in 12

countries with results still coming in.

The card, online at, opens with

the image of a candle being lit in a window, while text fades in and out

to read a simple message of peace.

"The card was designed to reflect a message of hope and understanding;

to celebrate the spirit of individual gifts, and how we all can make a

better world," said Del Galloway, agency SVP.

And at 15 days after Twelfth Night, and counting, it's clearly the gift

that keeps on giving.

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