If it feels like PR people are perpetually either giving, or
getting, the "runaround" for their clients, then check out this story
Three Cone staffers - Patricia Hurley, Nikki Korn and Amy Sticco - were
selected to help carry the 2002 Olympic torch on its traditional epic
run. The trio was picked by Cone client, Chevrolet, because the PR team
has helped the 91-year-old car maker's campaign to stop violence among
the teen-and-under set through the company's non-profit partner, the
National Association of Students Against Violence Everywhere.
"It all started to become real just as we started running," said
"There were a lot of amazing people chosen to run, and we were proud to
be among them."
Hurley added that her 0.2 mile portion of the torch's 13,500 mile
journey has the potential to be a life-changing experience: "It inspired
me to run more," she said, explaining that more pavement-pounding time
in her sneakers was her New Year's resolution.