ISLANDIA, NY: Computer Associates (CA) has been talking to PR
agencies, but it is not yet clear whether this means a change of agency
is definitely planned.
Robert Gordon, VP of PR, confirmed that the company had been courting an
undisclosed number of firms, but would not reveal any details about the
nature of the review.
CA currently retains The Weber Group as agency of record. Keith
Lindenburg, who is now coleading Waggener Edstrom's new Stamford, CT
office, formerly led the account for Weber.
In 2001, the company was tied up in a major PR battle when shareholder
Sam Wyly launched a campaign to replace CA's board. Wyly used the media
to publicize the company's management troubles, and make his case for
CA retained Citigate Sard Verbinnen to help with the proxy fight, and
the company managed to fend off the threat when it came to the
shareholders for a vote in August.
Last November, CA launched a new branding campaign to help business
consumers and potential investors understand the company and its