CA Gov. campaign gets Hispanic help

LOS ANGELES: California gubernatorial candidate Richard Riordan

last week announced three additions to his communications team,

including Margita Thompson - currently press secretary to Lynn Cheney -

as communications director.

Thompson's appointment demonstrates the liberal GOP candidate's

commitment to pursuing the Hispanic vote (a key segment in any

California race) since Thompson is Hispanic, and has been involved in

past efforts to reach out to California's ethnic voters on behalf of the

Bush administration.

The appointment also signals continued support from the White House for

Riordan's bid in the politically important state.

Thompson has aided both Bush presidents, working on the Bush-Quayle

election effort, and heading up the California communications office

during the Bush-Cheney run.

Carolina Guevara, who was press secretary for Riordan's exploratory

committee, will be deputy communications director, and will travel with

Riordan throughout the campaign.

Riordan also named Kim Serafin as press secretary. Serafin has worked

for former New York Mayor Rudy Guiliani, and for Riordan as deputy press

secretary. Recently, she has been acting as spokesperson for The Twin

Towers Fund.

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