Arnold plans to take IR beyond profits and revenues

BOSTON: Arnold Public Relations has launched what IR industry

observers have long described as the next step in communicating with

Wall Street.

A new consultancy, Arnold Capital Insight (ACI), will combine

quantitative and qualitative data in corporate reports to Wall


SVP John Isaf will lead 10 staffers at ACI. He explained that the agency

would incorporate its experience working on brands to help companies

prove their value beyond accounting figures.

D.A. Hayden, president of Arnold PR, said, "We will talk about financial

performance and the measures Wall Street is used to seeing, and wrap

them with a qualitative understanding." Hayden used the power of

management and strength of brand as examples of qualitative measures

that are relevant to analysts. "This way, people can see how companies

are performing in this quarter, and also their long-term success in the


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