LOS ANGELES - The American Film Marketing Association (AFMA), a Hollywood trade group representing independent producers and distributors, has hired Greg Ptacek away from Rogers & Cowan to be its first director of communications.
"The level of AFMA activity has reached a place where there needs to be more integrated communication between the organization and the media," says Ptacek, adding that the non-profit hopes to "take an increasing role in public affairs."
Ptacek is charged with raising the AFMA's profile with business journalists and policy makers. Currently, the Motion Picture Association of America (MPAA), which represents the major studios, is the most sought-after voice for producers on issues such as runaway production, the move of film and TV shooting to cheaper locales.
The AFMA, which represents more than 170 independent film companies, hopes to increase its profile in such discussions by highlighting that the low-budget films handled by its members are most affected by issues like runaway production.
Ptacek is also in charge of publicity for the organisation's annual American Film Market trade show, which has helped broker distribution and licensing deals for independent movies, like last year's Traffic.
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