DALLAS: Weber Shandwick Worldwide has grabbed i2 Technologies' PR
account from Edelman in a fight that also included
The software company's PR director, Susan La Dow, wouldn't acknowledge
the selection, stating that contracts wouldn't be signed until late this
week. But sources involved with the agency review confirmed that WSW won
the prize, and that transition meetings had been scheduled among
Edelman, WSW, and i2 personnel.
The RFP i2 issued late last year appeared to seek a global agency and
unified messaging. Contenders made presentations in Europe, Asia, and
The close relationship between WSW's Dallas office and sister ad agency
Temerlin McClain, which serves i2, apparently tipped the scales in the
Interpublic Group firm's favor.
Although Edelman has an office in Dallas, much of its work for i2 was
handled out of the agency's Silicon Valley tech hub.