PRN called unfair by Business Wire

New York: A Business Wire executive has told PRWeek that he

believes chief competitor PR Newswire (PRN) is engaging in unfair

marketing practices.



Michael Lissauer, SVP of marketing and business strategy, said PRN is

telling its subscribers that they will get free access to Thomson First

Call (TFC) news service.



Lissauer called this a "major misinformation campaign," opining that the

$35 PRN rate increase means TFC access is not free, but

subsidized.



"Contrary to what PRN is saying, Business Wire does reach TFC directly,

per a contract we signed with TFC directly on Friday."



Eric Frank, Thomson's EVP for product development, said PRN and Thomson

have signed an alliance, but that Business Wire can still use TFC.



Michelle Savage, VP of PRN's IR services, said her company never claimed

to have an exclusive content relationship with TFC. She also claimed

that prices were leveled - not increased - across the board.



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