CORAL GABLES, FL: Microsoft is making a concerted effort to tap
into the burgeoning Hispanic small-business market, and has retained
mid-size PR firm GDB & Partners to help.
A series of educational and networking events, entitled "Build Your
Business," will be held in Miami, Los Angeles, Houston, Chicago, New
York, and San Antonio. The meetings are designed to demonstrate the
potential impact PC and internet technology can have on Hispanic-owned
The desire to connect with the Hispanic audience, GDB managing partner
Seth Gordon explained, is based on simple demographics.
"The use of technology in African American- and Hispanic-owned
businesses is significantly lower than businesses in general," said
Gordon. "Our PR goal is to reach those business owners, and explain to
them what Microsoft is offering by attracting their attendance at events
where they can learn how to use technology in general, and
(specifically) Microsoft products to improve their business."