LAST CALL: PR phone pitches must only be tried at certain periods

Any media relations specialist will tell you that the most

important thing to do early in any relationship with the press is to

establish their deadlines; those black spots in which a phone call from

a flack is as welcome as Lizzie Grubman in a monster truck.

But it works both ways. It's no use for a journalist to get upset at PR

pros who call at the wrong time if they don't tell them when the wrong

time actually is.

So this is why we tell the tale of David Monroe, media specialist at

natural health company Himalaya USA in Houston, who had a refreshing

exchange with a journalist just last week. "I asked what days I

shouldn't call her," he told PRWeek. "She said in a very matter-of-fact

voice, 'Whenever I'm on my period.'"

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