NEW YORK: To get out from under the considerable shadow September
11 cast over lower Manhattan, the Regent Wall Street Hotel and Ballroom
has hired Dan Klores Communications (DKC) as agency of record.
The venue appointed the agency last week, having parted ways with Evans
Communications. Christopher Knable, president and managing director of
the Regent, said his PR goals are to position the hotel as the best in
the city and the hub of lower Manhattan and Wall Street.
"No matter what happens, we want to be known for supporting our
community," Knable said.
Dawn Rowan, DKC vice president, heads up the six-person team promoting
the 160-year-old hotel. She said that her plans include pitching feature
stories on the Regent's history, community involvement, and the large
ballroom space in which Liza Minnelli will hold her March wedding.
"The challenge is that it's downtown, and therefore it's very quiet
during the weekend," said Rowan. "We want people to think of downtown as
an option on the weekend as well, and to reacquaint themselves with
Manhattan's downtown region."
Rowan said that possible promotions might include special weekend rates,
corporate retreats, and partnering with community and/or tourist-related
events such as downtown walking tours, special packages, and Broadway
ticket sales. She said the hotel would also look into facilitating
visits to Ground Zero.