DKC reviving hotel in downtown NYC

NEW YORK: To get out from under the considerable shadow September

11 cast over lower Manhattan, the Regent Wall Street Hotel and Ballroom

has hired Dan Klores Communications (DKC) as agency of record.

The venue appointed the agency last week, having parted ways with Evans

Communications. Christopher Knable, president and managing director of

the Regent, said his PR goals are to position the hotel as the best in

the city and the hub of lower Manhattan and Wall Street.

"No matter what happens, we want to be known for supporting our

community," Knable said.

Dawn Rowan, DKC vice president, heads up the six-person team promoting

the 160-year-old hotel. She said that her plans include pitching feature

stories on the Regent's history, community involvement, and the large

ballroom space in which Liza Minnelli will hold her March wedding.

"The challenge is that it's downtown, and therefore it's very quiet

during the weekend," said Rowan. "We want people to think of downtown as

an option on the weekend as well, and to reacquaint themselves with

Manhattan's downtown region."

Rowan said that possible promotions might include special weekend rates,

corporate retreats, and partnering with community and/or tourist-related

events such as downtown walking tours, special packages, and Broadway

ticket sales. She said the hotel would also look into facilitating

visits to Ground Zero.

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