Since I was a kid, I wanted to be in broadcasting. I produced my
own radio show from my bedroom closet. After earning a Masters in
journalism, I landed a job at KMBC-TV in Kansas City, and stayed for 13
It was an exhilarating time - producing newscasts and specials, winning
awards. But I started to get the itch.
Rapidly approaching 40, I felt TV news was a young person's
I had a strong writing background, good analytical skills, and I was
adept at managing difficult projects. Plus, I had a nose for news. My
migration to PR was really quite simple.
Networking. Call someone, take them out for coffee, pick their brain,
get another name. I persistently worked this cycle for about a year and
As time went on, I went from interview to interview, I really learned to
market myself. I ended up landing at the perfect place for me - Barkley
Evergreen & Partners.
Mike Swenson is the president, once a news guy himself. My TV friends
said I was going to the "dark side." It depends on your perspective. For
me, it was liberating. There would be much to learn, but I was ready to
John Novaria is a VP at Barkley Evergreen and Partners in Kansas City,