CAREERS: My Big Break

Since I was a kid, I wanted to be in broadcasting. I produced my

own radio show from my bedroom closet. After earning a Masters in

journalism, I landed a job at KMBC-TV in Kansas City, and stayed for 13


It was an exhilarating time - producing newscasts and specials, winning

awards. But I started to get the itch.

Rapidly approaching 40, I felt TV news was a young person's


I had a strong writing background, good analytical skills, and I was

adept at managing difficult projects. Plus, I had a nose for news. My

migration to PR was really quite simple.

Networking. Call someone, take them out for coffee, pick their brain,

get another name. I persistently worked this cycle for about a year and

a half.

As time went on, I went from interview to interview, I really learned to

market myself. I ended up landing at the perfect place for me - Barkley

Evergreen & Partners.

Mike Swenson is the president, once a news guy himself. My TV friends

said I was going to the "dark side." It depends on your perspective. For

me, it was liberating. There would be much to learn, but I was ready to

be reborn.

John Novaria is a VP at Barkley Evergreen and Partners in Kansas City,


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