LONDON: Alan Ayres, the BBC's top drama publicist, has been signed
by an unnamed LA-based agency to help its movie-star clients navigate
the British media scene. Ayres would not reveal the name of the agency
due to contractual issues.
Ayres said he'd been hired to do strategic and crisis work. "US artists
should be aware of what is right for them, rather than the movie or
theater event," said Ayres, who added that his strategy would involve
advising on such things as the most appropriate TV show to appear on,
and how to deal with crises.
Ayres, who helps publicize UK soap EastEnders, starts with the new
agency in May, and will be spending approximately two months a year in