He's far more trustworthy with a newsreel than he is with a fishing
reel, and he's the man responsible for putting a buffalo on Letterman.
Here with his very own top ten (plus a bonus question) is Kevin Foley,
president of KEF Media Associates.
Describe your company KEF Media is a full-service company specializing
in VNRs, B-roll, SMTs, radio news releases corporate video, and similar
projects. We try to bring an agency perspective to everything we do, and
this reflects my background. I spent five years in account management
with Burson-Marsteller and Ketchum before launching KEF in April
What do you do? I'm the guide and cheerleader here. Our staff has a lot
of agency and television news experience and I see my job as directing
those skills so clients gain the maximum benefit.
Tell us something amusing about your job Howard Cosell yelled at me.
We were producing a VNR for Coke - in fact, it was our very first one
for them - and Cosell was visiting a Coke-sponsored traveling exhibit
dedicated to the great baseball career of Jackie Robinson. While
shooting an interview with Cosell, I asked an innocuous question and he
blew his stack at some imagined slight. We went ahead and rolled tape.
His tirade was on ESPN SportsCenter that night.
What is your greatest achievement? Starting a business from scratch,
watching it grow over the last 16 years in the face of stiff
What was your best stunt? At Ketchum, I once booked a full-grown buffalo
named Cody on the Late Show With David Letterman for our client Miller
What was your biggest screw-up? We got a shoot once and our cameraman
forgot videotape ... hello! Anyway, another TV crew showed up and loaned
us enough tape to complete the project.
What are you working on this week? We are handling all the broadcast
publicity support for the 2002 Salt Lake Olympic Torch Relay.
We're producing stories for Chevrolet almost every day and feeding daily
footage to NBC for a nightly Coca-Cola TV spot. We have our new
satellite truck shadowing the relay, which allows us to do daily
satellite feeds. This takes place over 65 days, so I spend a lot of time
coordinating and supervising our field people from Atlanta.
What do you wish you'd never said to the media? "Did you get the press
kit I sent you?"
If you were an animal, what would you be? An armadillo, because you need
a thick skin in this business, and sometimes it's a good idea to roll up
in a ball and hide.
Tell us something about your past we'd be surprised to learn I did time
(three hours) in jail for fishing without a license.
What historical figure would you most like to have represented?
Martin Luther King. He spent his entire life trying to communicate his
vision for a better America. It would have been a challenge to be a part