QUESTIONS & ANSWERS: Kevin Foley

He's far more trustworthy with a newsreel than he is with a fishing

reel, and he's the man responsible for putting a buffalo on Letterman.

Here with his very own top ten (plus a bonus question) is Kevin Foley,

president of KEF Media Associates.



Describe your company KEF Media is a full-service company specializing

in VNRs, B-roll, SMTs, radio news releases corporate video, and similar

projects. We try to bring an agency perspective to everything we do, and

this reflects my background. I spent five years in account management

with Burson-Marsteller and Ketchum before launching KEF in April

1986.



What do you do? I'm the guide and cheerleader here. Our staff has a lot

of agency and television news experience and I see my job as directing

those skills so clients gain the maximum benefit.



Tell us something amusing about your job Howard Cosell yelled at me.



We were producing a VNR for Coke - in fact, it was our very first one

for them - and Cosell was visiting a Coke-sponsored traveling exhibit

dedicated to the great baseball career of Jackie Robinson. While

shooting an interview with Cosell, I asked an innocuous question and he

blew his stack at some imagined slight. We went ahead and rolled tape.

His tirade was on ESPN SportsCenter that night.



What is your greatest achievement? Starting a business from scratch,

watching it grow over the last 16 years in the face of stiff

competition.



What was your best stunt? At Ketchum, I once booked a full-grown buffalo

named Cody on the Late Show With David Letterman for our client Miller

Beer.



What was your biggest screw-up? We got a shoot once and our cameraman

forgot videotape ... hello! Anyway, another TV crew showed up and loaned

us enough tape to complete the project.



What are you working on this week? We are handling all the broadcast

publicity support for the 2002 Salt Lake Olympic Torch Relay.



We're producing stories for Chevrolet almost every day and feeding daily

footage to NBC for a nightly Coca-Cola TV spot. We have our new

satellite truck shadowing the relay, which allows us to do daily

satellite feeds. This takes place over 65 days, so I spend a lot of time

coordinating and supervising our field people from Atlanta.



What do you wish you'd never said to the media? "Did you get the press

kit I sent you?"



If you were an animal, what would you be? An armadillo, because you need

a thick skin in this business, and sometimes it's a good idea to roll up

in a ball and hide.



Tell us something about your past we'd be surprised to learn I did time

(three hours) in jail for fishing without a license.



What historical figure would you most like to have represented?



Martin Luther King. He spent his entire life trying to communicate his

vision for a better America. It would have been a challenge to be a part

of that.



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