Nasdaq taps new comms leader to raise its PR stock

NEW YORK: The Nasdaq stock market has made two major appointments

in its communications staff.

Nasdaq has announced that Bethany Sherman will replace Andrew MacMillan

as the market's SVP of corporate communications, though it wouldn't

confirm reports that Paul Warburg, formerly VP of IR at 24/7 Media, had

been installed as IR head.

Sherman was tapped from New York agency Middleberg Euro RSCG to lead

Nasdaq's worldwide PR and corporate communications efforts, including

media relations and employee communications.

An industry source said the hire of an IR head was likely due to the

market's plan, announced on April 26, 2001, to go public sometime this

year. The source also said the Nasdaq needed to make "an increased

effort to bring accuracy to the equation. In 1998 and 1999, Nasdaq

stocks, in general, had a huge run-up. Nasdaq got caught up in the

success of those companies, which soon disappeared. And that's why they

need to get back to the basics of accurately portraying Nasdaq."

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