Midwest sees an uptick in tech PR

CHICAGO: Technology PR is showing signs of life in the Midwest,

spurred by software, system development and wireless tech clients

seeking outside PR help to position themselves for an economic

recovery.



"The last thing these companies want is to be quiet when everyone gets

ready to buy," said Paul Rand, director of Ketchum's global technology

practice.



Chicago-based Dome Communications recently was hired by a division of

SPSS, and by Arryx, a Chicago company that works in the microphotonics

and biochip area. Dome has grown its tech practice 50% in the past six

months.



Suburban Chicago-based Tech Image brought in five new tech clients and

$700,000 in new revenues as 2001 ended and expects business to

improve this year as well.



"I think everyone is focusing on the sales word, not the IPO word," said

Howard Solomon who runs Ruder Finn's Chicago office. Solomon has signed

new tech clients recently as far away as Philadelphia and Dallas.



"The folks that have the money to spend realize they have to invest for

the long-term," said Jim Heininger, GM with Porter Novelli Chicago.



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