CHICAGO: Technology PR is showing signs of life in the Midwest,
spurred by software, system development and wireless tech clients
seeking outside PR help to position themselves for an economic
"The last thing these companies want is to be quiet when everyone gets
ready to buy," said Paul Rand, director of Ketchum's global technology
Chicago-based Dome Communications recently was hired by a division of
SPSS, and by Arryx, a Chicago company that works in the microphotonics
and biochip area. Dome has grown its tech practice 50% in the past six
Suburban Chicago-based Tech Image brought in five new tech clients and
$700,000 in new revenues as 2001 ended and expects business to
improve this year as well.
"I think everyone is focusing on the sales word, not the IPO word," said
Howard Solomon who runs Ruder Finn's Chicago office. Solomon has signed
new tech clients recently as far away as Philadelphia and Dallas.
"The folks that have the money to spend realize they have to invest for
the long-term," said Jim Heininger, GM with Porter Novelli Chicago.