LAST CALL: WB humor lost on innocent viewers

With civic duty occupying the frontal lobe of the US' psyche these

days, the WB network decided to launch a "clever" nationwide stunt to

seven million viewers to plug The Jamie Kennedy Experiment.



You'd never know it, though, as the misguided missive - a highly

authentic-looking notice ordering recipients to report for dreaded jury

duty on February 11 - contained no discernable references to the WB's

new half-hour comedy show.



It seems harassment alone wasn't enough, as the channel also threatened

unsuspecting Joe Q. Public with a $1,500 fine should he not

comply.



It was such a good job, in fact, that officials in several of the states

affected warned people that the notice could be scam artists attempting

to obtain their Social Security numbers.



The "threat" even prompted the New Jersey Attorney General's office to

unleash a crack squad of internet crime investigators to foil the

nefarious plot - only to uncover a sheepish Paul McGuire, WB's SVP for

network communications.



Apologizing for the confusion, McGuire said the WB didn't mean any harm

when it hatched the plot. But the jury's still out on that.



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