With civic duty occupying the frontal lobe of the US' psyche these
days, the WB network decided to launch a "clever" nationwide stunt to
seven million viewers to plug The Jamie Kennedy Experiment.
You'd never know it, though, as the misguided missive - a highly
authentic-looking notice ordering recipients to report for dreaded jury
duty on February 11 - contained no discernable references to the WB's
new half-hour comedy show.
It seems harassment alone wasn't enough, as the channel also threatened
unsuspecting Joe Q. Public with a $1,500 fine should he not
It was such a good job, in fact, that officials in several of the states
affected warned people that the notice could be scam artists attempting
to obtain their Social Security numbers.
The "threat" even prompted the New Jersey Attorney General's office to
unleash a crack squad of internet crime investigators to foil the
nefarious plot - only to uncover a sheepish Paul McGuire, WB's SVP for
Apologizing for the confusion, McGuire said the WB didn't mean any harm
when it hatched the plot. But the jury's still out on that.