In the "That's using your head" department, creative shop The
Concept Farm has unveiled a guerrilla marketing unit called Baldboard,
which uses the craniums of the follicularly challenged as a
The idea is the brainchild of Greg Wasiak - The Concept Farm's "chairman
of the bald" - who came up with the notion in a Newtonian moment, when
he saw his own chrome dome reflected back in a mirror.
The first Baldboard event was a joint promotion between the Professional
Bowlers Association and ESPN. During the tournament, an actor with his
head painted like a bowling ball and stenciled with both the PBA and
ESPN logos interacted with the audience, answering questions about the
ESPN cut to the head before going to commercial breaks.
"The actor learned about PBA tour players, stats, and future tournaments
so he could answer questions," said Wasiak.
A gang of Baldboard actors will next be seen at a New York pool
With heads painted like pool balls, the 15 actors will be used to raise
awareness about the event - that's when they aren't being chased by an
angry cue ball.
Wasiak believes Baldboard (www.baldboard.com) is more than just a
He sees it as a way to "cut through the clutter and give clients more
exposure." He said Baldboard can particularly aid sports clients because
sports are "all about the ball."
Bald PR people take note: The Concept Farm is recruiting bald actors for
upcoming projects. A make-up artist is on hand at each event to ensure
that the polished heads look their best.
"It would be great to have Sinead O'Connor as a spokesperson," said
Wasiak. "Bruce Willis has a great skull too, but I think he's out of our