Ever sat in a pub and joked that you should have shares in the
place since you sink so much money into it? Meet Steve Hall and Sam
Firer, who publicize bars and restaurants for a living and believe they
have what it takes to operate an establishment of their own.
The two, who already run food and restaurant PR agency The Hall Company,
are preparing to open their own watering hole in Brooklyn named That
"I said we'd never do it," said Firer, who is aiming to bring the duo's
buzz-generating abilities to an up-and-coming Brooklyn neighborhood. The
New York City borough is "full of young people, and most places are sort
of on the retro side."
Firer wants to create the kind of local bar that people would hang out
in any day of the week. He's promising reasonably priced cocktails and a
barbecue in the garden once summer comes.
Last Call will certainly be supporting the venture when its doors open
in March, but we're wondering whether the agency's bulging database of
contacts will be hopping on the subway as well. For the sake of That
Bar's future profitability, we hope that freeloading media types stay
away and that the paying clients flood the place instead. Apart from us,