Edelman US and Cantor Fitzgerald part, citing altered comms goals

NEW YORK: The US operations of Edelman Public Relations and Cantor

Fitzgerald - the company that lost 700 employees in the attack on the

World Trade Center - have ended their relationship. Both companies said

original communications goals were met, and then altered by September

11.



Edelman, which was instrumental in guiding Cantor's communications in

the days immediately after the terrorist attacks, had previously

provided financial PR support to Cantor and subsidiary eSpeed.



After the attacks, Cantor created a separate account with Dan Klores

Communications to reach out to families of Cantor employees who were

killed. That account is unaffected.



Amy Nauiokas, director of marketing and communications for eSpeed and

Cantor, said she will continue to use Edelman in Europe and Asia, but

will engage consultants from Thomson Financial on a project basis for US

analyst and investor relations.



Nauiokas is also rebuilding her department - of her nine-person

marketing staff, four were killed on September 11. She is taking her

time in trying to hire the right cultural fits for a wounded company.

"Edelman was amazing prior to the tragedy and in the after-event," said

Nauiokas. "They created a grief center, focused our crisis

communications efforts and were there around the clock, and for that I'm

incredibly grateful."



Hollis Rafkin-Sax, GM of Edelman Financial, said she is proud she

participated in the company's achievements. "Today eSpeed is the clear

leader, and Edelman is pleased to have played a part in that success."



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.