CAREERS: My Big Break

I had never worked in PR before. A friend mentioned that a woman

she exercised with ran her own PR firm and was hiring, but again, I

didn't know what people in PR did. (Something to do with photo shoots, I

thought.) But still I put on my fanciest outfit and went for an

interview at Lane Marketing Communications. They hired me as an account

executive.



In the first three months I worked at Lane, I quit twice. Each time,

Wendy Lane talked me out of it, and I left her office loving my job. Now

that's good PR. The third time I quit, she asked me what I liked most

about my job. I said, "writing." She suggested changing my title from

account executive to writer.



I spent the next year writing bylines, press kits, speeches, and other

copy for the agency and could not have been happier. Clients loved

having a copywriter on hand, and account execs were freed from spending

days sweating over articles about storm water drainage.



Six months ago I was promoted to creative supervisor, another title

Wendy created for me. In addition to writing, I am now involved in

brainstorming and organizing all manner of creative agency endeavors.



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