I had never worked in PR before. A friend mentioned that a woman
she exercised with ran her own PR firm and was hiring, but again, I
didn't know what people in PR did. (Something to do with photo shoots, I
thought.) But still I put on my fanciest outfit and went for an
interview at Lane Marketing Communications. They hired me as an account
In the first three months I worked at Lane, I quit twice. Each time,
Wendy Lane talked me out of it, and I left her office loving my job. Now
that's good PR. The third time I quit, she asked me what I liked most
about my job. I said, "writing." She suggested changing my title from
account executive to writer.
I spent the next year writing bylines, press kits, speeches, and other
copy for the agency and could not have been happier. Clients loved
having a copywriter on hand, and account execs were freed from spending
days sweating over articles about storm water drainage.
Six months ago I was promoted to creative supervisor, another title
Wendy created for me. In addition to writing, I am now involved in
brainstorming and organizing all manner of creative agency endeavors.