Awards honor PR efforts for clarity

SACRAMENTO, CA: California gave out its first set of "Clarity

Awards" last week, applauding government agencies with exemplary written

communications.



The public information award was shared by a Department of Forestry and

Fire Prevention brochure and a Department of Industrial Relations series

of bookmarks aimed at teenagers.



Clarity awards are aimed at promoting simplified and concise information

to California residents about "what the state does, requires, and

offers," according to a release. The first set of awards honored

missives aimed at the public. Future awards will be targeted at the

categories of forms, regulations, and internal documents.



"The Pythagorean theorem contains 24 words, the Ten Commandments

consists of 179 words, and the Gettysburg Address is 286 words long,"

pointed out Steve Nissen, director of the Office of Planning and

Research and special assistant to Governor Davis for innovation in

government. "By contrast, US government regulations on the sale of

cabbage boast 26,911 words, and California regulations on catching trout

and salmon require 18,897 words."



Winners receive a crystal trophy made by inmates in the CA

Arts-in-Corrections program.



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