WASHINGTON: The American Association of Poison Control Centers
(AAPCC) has begun promoting its new toll-free helpline. This will be the
first time that there has ever been a single nationwide number that the
public can call to receive advice on poison treatment and
The hotline (1-800-222-1222) brings together the 65 local poison centers
from around the country. The AAPCC is a non-profit organization funded
by $21 million from the federal government.
Weber Shandwick Worldwide's Washington, DC office helped with the
The hotline was kicked off at a press event held at a day-care center on
January 30. Congressman Edolphus Towns (D-NY) - one of the first
proponents of the helpline - joined AAPCC president Alan Woolf to
introduce the new telephone number as well as the education
The Associated Press, CNN, Reuters, and ABC all covered the press event.
In addition, Al Roker, the popular weatherman from NBC's Today, held up
the new AAPCC logo during a recent taping.
The education campaign, promoted locally by all 65 centers, will also
include print, radio and television PSAs. The group has also written to
Congress to get members to take an active part in educating their