Anti-poison push goes on the road

WASHINGTON: The American Association of Poison Control Centers

(AAPCC) has begun promoting its new toll-free helpline. This will be the

first time that there has ever been a single nationwide number that the

public can call to receive advice on poison treatment and

prevention.



The hotline (1-800-222-1222) brings together the 65 local poison centers

from around the country. The AAPCC is a non-profit organization funded

by $21 million from the federal government.



Weber Shandwick Worldwide's Washington, DC office helped with the

launch.



The hotline was kicked off at a press event held at a day-care center on

January 30. Congressman Edolphus Towns (D-NY) - one of the first

proponents of the helpline - joined AAPCC president Alan Woolf to

introduce the new telephone number as well as the education

campaign.



The Associated Press, CNN, Reuters, and ABC all covered the press event.

In addition, Al Roker, the popular weatherman from NBC's Today, held up

the new AAPCC logo during a recent taping.



The education campaign, promoted locally by all 65 centers, will also

include print, radio and television PSAs. The group has also written to

Congress to get members to take an active part in educating their

constituents.



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