NEW YORK - The US operations of Edelman Public Relations and Cantor Fitzgerald, the company that lost 700 employees in the attack on the World Trade Center, have ended their relationship.
Both companies said original communications goals were met, and then altered by September 11.
Edelman, which was instrumental in guiding Cantor's communications in the days immediately after the terrorist attacks, had previously provided financial PR support to Cantor and subsidiary eSpeed. After the attacks, Cantor created a separate account with Dan Klores Communications to reach out to families of Cantor employees who were killed. That account is unaffected.
Amy Nauiokas, director of marketing and communications for eSpeed and Cantor, said she will continue to use Edelman in Europe and Asia, but will engage consultants from Thomson Financial on a project basis for US analyst and investor relations.
Nauiokas is also rebuilding her department -- of her nine-person marketing staff, four were killed on September 11. She is taking her time in trying to hire the right cultural fits for a wounded company. "Edelman was amazing prior to the tragedy and in the after-event," said Nauiokas. "They created a grief center, focused our crisis communications efforts and were there around the clock, and for that I'm incredibly grateful."
Hollis Rafkin-Sax, GM of Edelman Financial, said she is proud she participated in the company's achievements. "Today eSpeed is the clear leader, and Edelman is pleased to have played a part in that success."
Last month Cantor Fitzgerald CEO Howard Lutnick and the Cantor Fitzgerald partners announced a new matching donation programme for the Cantor Fitzgerald Relief Fund. At a holiday function held in New York for children of the affected families, sponsored by the Relief Fund, Lutnick said the Cantor partners will match all donations to the Fund up to a total of $5m from now until the end of the year.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.