McCall campaign adds media muscle with 'tough guy' Sheinkopf

NEW YORK: New York State comptroller Carl McCall has replaced Joe Trippi, the media consultant for his Democratic gubernatorial campaign, with hard-nosed veteran strategist Hank Sheinkopf.

NEW YORK: New York State comptroller Carl McCall has replaced Joe Trippi, the media consultant for his Democratic gubernatorial campaign, with hard-nosed veteran strategist Hank Sheinkopf.

Sheinkopf, who joined McCall's bid in December, has been handed control of an operation that has been criticized by pundits for not delivering a compelling-enough message.

Described by one Democratic insider as "over-the-top,

a "tough-guy" adept at "in-your-face quotes and pithy one-liners,

Sheinkopf could bring punch to a candidacy that, as an article in The New York Times put it, has so far taken a decidedly "gloves on

approach to its primary race against Andrew Cuomo, who is known to practice full-contact politics.

"I think it's taken a little bit of time for it to settle in with McCall's campaign that they are in a tight race,

explained Ken Sherrill, a political science professor at the City University of New York's Hunter College.

"Hank really knows the rough and tumble of New York politics,

he said.

"His hiring represents a sign that McCall is willing to adapt a more aggressive strategy, and that he is intent on playing to win.

"I think this,

Sherrill concluded, "is fighting fire with fire."

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