SAN FRANCISCO: Biz360 is teaming up with Multivision in order to integrate broadcast content into Market 360."This really rounds out to give the customers much more of a single solution for all their media,
said Keith Goldberg, Biz360's VP of marketing.
Market360 is designed to allow users to create custom media reports, including graphical analysis, using a number of different metrics. Previously, the company only offered print and web media analysis.
"The advantage of Multivision is that they capture closed-captioned text,
explained Goldberg. "That makes it much faster for them to get the information to our customers."
He said the text of a closed-captioned program can be available to users about 30 minutes after broadcast. It is also possible for customers to get digital delivery of the broadcast clip over the internet, as well as via video.