PR Student of the Year 2002
Open to all students matriculating between November 2000 and October 2001. Following a thorough evaluation of the many worthy entries that were submitted, we narrowed the list down to five finalists. After flying the talented quintet to New York City, they were presented with a true test of their PR acumen: devising a plan - from inception to evaluation - that would position the Bahamas as the ultimate locale for film and photo producers in the entertainment, ad, and fashion industries. To make the task even more challenging, each finalist had to make the presentation in front of highly-respected PR pros and journalists, and each had to respond to a crisis simulation exercise, for which they were given only one hour to prepare before returning to present their crisis counsel.
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