She rubs shoulders with only the classiest spuds, and what she doesn't know about chocolate ain't worth knowing. Meet PRWeek's kind of gal, Stephanie Teuwen, cofounder of New York's Teuwen One Image.Describe the company you work for Teuwen One Image is a boutique PR agency and a photo studio. We have five full-timers and one part-timer. We focus on national and international food, beverage, hospitality, and travel. Our office is a big, convivial, colorful loft, located in the flower district in Chelsea.
What do you do? Everything! I'm very hands on. I love all aspects of running the company, and working on all accounts, from strategizing to media pitching to event planning.
Tell us something amusing about your company We organized a press luncheon for a very upscale heirloom potato from France at a four-star restaurant in New York. We successfully attracted some top editors (the top tier of The New York Times' Dining section, among others), but since the potatoes were not legal yet in the US, we found ourselves "un-pitching
and begging top attending media to not write about this product.
How did you get into PR? I attended a business school and wanted to go into international business. One of my first interviews was with a PR agency in Paris. The atmosphere was very dynamic, the people friendly, and the accounts interesting. I started the same afternoon. I was hooked.
What was your best pitch? We convinced our clients not to cancel The Chocolate Show, the largest chocolate festival in the US, after September 11. The Chocolate Show was scheduled to open on November 15, and they gave us the go-ahead in mid-October, so we had a month to obtain major media coverage.
With much creativity and lots of personal deliveries of chocolate goodie bags, the event was featured on The Rosie O'Donnell Show, NBC's Today and Weekend Today shows, along with CBS, Fox, among 130 TV hits.
What was your biggest screw-up? Allowing a fake "food critic
to eat at a three-star restaurant client. Now, when he sees me, he runs in the other direction. We have him and others flagged in our database as "Eat Free
What's the most daring thing you've ever done? Moving from Paris to New York 10 years ago with a one-way ticket, $10,000, and no visa.
What do you wish you hadn't said to the media? I was interviewed by a famous food writer for a women's magazine on the difference between food portions in France and the US. I told her that I put on 10 pounds since I moved here 10 years ago. When I read my quote, out of context, it made me look fat!
If you were an animal, what would you be? A horse, trained for jumping competitions.
Name one thing about your past that would surprise people I wrote tourist guides in the South Pacific. Lots of beach, a little writing ...