NEWS IN BRIEF: Dan Klores Communications retained for Project ALS

NEW YORK: Dan Klores Communications has been retained as agency of record for Project ALS, the organization working to find a treatment and cure for amyotrophic lateral sclerosis, commonly known as Lou Gehrig's Disease. The account's primary goals are publicizing group-funded scientific work and research, positioning the group as an authority in the stem cell/cloning debate, and publicizing the work of the organization's four woman founders in a male-dominated field.

NEW YORK: Dan Klores Communications has been retained as agency of record for Project ALS, the organization working to find a treatment and cure for amyotrophic lateral sclerosis, commonly known as Lou Gehrig's Disease. The account's primary goals are publicizing group-funded scientific work and research, positioning the group as an authority in the stem cell/cloning debate, and publicizing the work of the organization's four woman founders in a male-dominated field.

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