Like Miami, WSW lets Louisville buy back its practice

LOUISVILLE, KY: Because company executives felt the market was not strategic enough, Weber Shandwick Worldwide, has sold its Louisville, KY office back to local management.

LOUISVILLE, KY: Because company executives felt the market was not strategic enough, Weber Shandwick Worldwide, has sold its Louisville, KY office back to local management.

Renamed New West, the firm will be owned and operated by Rebecca Simpson, former MD of the WSW Louisville office, and Tom Howell, former EVP. "This is truly the best of both worlds,

said Simpson. "We are once again a locally owned company, while retaining a strong relationship with Weber Shandwick."

Four months ago, when the Miami office was similarly bought back by local management, WSW CEO Harris Diamond praised the technique, saying it was not part of a larger WSW strategy, but explaining that it made sense on a case-by-case basis to avoid closures and layoffs.

New West, like the former WSW Miami office, will maintain an affiliate relationship with WSW, whose affiliates work with the agency on a referral basis. They can tap into WSW's global network, or, in the case of Miami, work with local clients who have larger WSW contracts.

New West was founded in 1971 as Wenz-Neely, and was bought by Shandwick in 1989. Clients include General Electric, the Louisville Water Company, Presbyterian Church USA Foundation, and the University of Louisville.

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