LAST CALL: Skilling plug can net Coke a killing

On February 27, former Enron CEO Jeffrey Skilling testified at a five-hour Senate Commerce Committee hearing. The media was there as well.

On February 27, former Enron CEO Jeffrey Skilling testified at a five-hour Senate Commerce Committee hearing. The media was there as well.

And whenever a TV camera trained on Skilling, it also got a clear shot of the can of Diet Coke he was drinking.

Which, as it happened, was positioned in such a way as to place the logo in full view.

The Dallas Morning News called it the most ignominious product placement since you-know-who's infamous blue Gap dress. When PRWeek asked for a reaction to the story, a Coke spokesperson refused comment. But it occurs to us that Coke might be overlooking the great opportunity created by Skilling's unsolicited endorsement.

According to Dietcoke.com, the brand's latest ad campaign invites consumers "to do what feels good.

By that, the company means things like "smooch, snuggle, tickle, indulge.

But when you think about it, who better embodied that mantra than the Enron executives who guided the company's wild rise?

We can just see the talking points now ...

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