LAST CALL: Awards bring out winning attitude of everyone in PR

PR people are a class act. An informal survey of responses our PRWeek award-winners have been getting from peers, clients, and staff, all reveal the kind of esprit de corps that reflect the best the industry has to offer.

PR people are a class act. An informal survey of responses our PRWeek award-winners have been getting from peers, clients, and staff, all reveal the kind of esprit de corps that reflect the best the industry has to offer.

For Ketchum's PR Agency of the Year accolade, Omnicom and Ketchum clients all offered congratulations, but this agency found the good wishes from former employees most touching. "Congratulations on being named PR agency of the year,

e-mailed one. "I just got my copy (of PRWeek) today. As an 'alum,' it made me proud."

Lou Hoffman, president of Mid-Size Agency of the Year The Hoffman Agency, said, "One of the highlights of receiving the award was John Brodeur's gracious note of congratulations. To hear from someone in the industry who I personally look up to really meant a ton."

John Gans, who was the Young PR Professional of the Year, said, "I've heard from everyone from my old football coaches to old roommates to old girlfriends to old priests. Former Senator Don Riegle of APCO gave me a call on the Friday after and was very congratulatory. I also got a nice e-mail from John Dooner, CEO of Interpublic."

But it was Mike Holtzman, PR Professional of the Year, who had the most creative responses. "The more interesting calls I've gotten are from 'skilled artisans,' offering to frame the award and profile for my office,

he said. "And the good people in the recruiting industry have been my most special friends so far."

Sportingly, Holtzman's WSW colleague and fellow shortlisted candidate Michael Spataro was one of the first to offer congratulations. "He personified good sportsmanship,

Holtzman said. Also hugely gratifying was a note from a contact at the Beijing Olympic Bid Committee, a campaign that helped him win the award. "She said she was moved to tears when she read the good news,

he said. "It was such an intense experience being on that campaign."

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