Energy and image take center stage for new CRT areas

RICHMOND, VA: Carter Ryley Thomas PR has created two practice areas: Energy, and RC2, which stands for reputation, change, and culture.

RICHMOND, VA: Carter Ryley Thomas PR has created two practice areas: Energy, and RC2, which stands for reputation, change, and culture.

Michele Rhudy, group leader and vice president for RC2, said that some clients talked about the agency's culture, and wanted to incorporate a few of those elements into their own workplaces. CRT has been chosen as one of the finest PR agencies in the nation to work for.

As discussions emerged, Rhudy said, the three words "reputation," "change,

and "culture

kept coming up. The new division, which is projected to add 15%-18% to overall revenues, protects a company's reputation. It will counsel agencies on how to prepare for and manage change, improve operational performance, and build shareholder value through strategic communications.

The division is currently working with the communications and human resources departments of various companies, including SunCom, Capital One and Fort James Corporation.

The agency also formalized the work it has been doing for energy clients, including Dominion and Old Dominion Electric Cooperation.

Mike Mulvihill and Scott Davila, EVP and senior associate respectively, head up the Energy practice.

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