DALLAS: A PR contract for Dallas/Fort Worth International Airport, valued at about $200,000, is up for grabs."Since September 11, America's airports have been on the front lines of the domestic war on terrorism,
public affairs VP Ken Capps said. "Communication has never been more important in the history of airports, or at DFW."
The US' third-largest airport hasn't employed an agency of record for several years, though Fort Worth's InterStar and the Harrell Group in Dallas have both helped out with projects and special events. Those firms were invited to bid on the contract, but Capps described the field as "wide open."
Capps stated that he's encouraging minority- and women-owned firms to respond or partner with other bidders, as DFW recently accepted a consultant's recommendation that it improve minority contracting.
The review comes at a time when DFW has slashed its budget by $26 million, and reduced PR spending as a result of the slowdown since September 11, said Capps, who is also looking to hire a PA manager.