WASHINGTON: PR pros who want to use their skills to help deal with local and national disasters should consider becoming American Red Cross communications volunteers.According to the PRSA, regardless of the amount of time you want to give, there's a role for you in "The Power of Two,
a joint effort by the PRSA and the Red Cross.
By becoming a registered member of a national disaster database of communications professionals ready to serve, PRSA and PRSSA members "can translate their compassion and skills into immediate action for the American Red Cross disaster relief efforts,
according to the PRSA.
The national database enrolls communications professionals at four levels.
The lowest level is for those who can only donate two hours a year. These volunteers may be asked to write PSAs or video segments for training classes.
For those who want to commit two days a year, there are opportunities to serve as media spokespersons at a local or national disaster.
If you are willing to give two weeks a year, the Red Cross may have you travel, and provide PR support at large-scale disaster relief operations.
If you want to make a commitment to get involved twice a year, the Red Cross may make you part of its PR Planning Committee.
The PRSA-Red Cross alliance is the result of a PRSA survey to see how PR pros could help respond to the September 11 attacks. The survey generated 5,000 responses, and many stated they wanted to apply their skills to national disasters.
So far, almost 200 PRSA members have signed up, and a number of chapters have taken on the project as an official outreach effort. To learn more about volunteering for the American Red Cross, send an e-mail to firstname.lastname@example.org.