TUCSON, AZ: The health risks that obesity poses to Americans is the focus behind a new public education campaign that Total Healthcare Partners (THP), a health and wellness consulting company, awarded to Arizona's Russell Public Affairs Group.Matt Russell, president of the agency, is heading the account. The campaign's goal is to teach Americans the best sustainable weight-loss practices.
The campaign calls for Dr. Douglas Markham, president of THP, to visit the 25 "fattest cities
in the US as ranked by Men's Fitness. Dr. Markham, author of Total Health: Beyond the Zone, will act as spokesperson for the yearlong initiative.
Russell is in charge of structuring media and press events in each city.
The agency will set up speaking engagements at public libraries, schools, and local businesses. Dr. Markham will hold a press conference in every town that he visits, where he will provide free fat-analysis tests.
Russell is working with city mayors and local officials to ensure they attend the events.
THP will be donating 100,000 copies of Dr. Markham's book to local schools and libraries, and he will do radio interviews and evening news segments.
"Obesity has surpassed smoking as the number-one health risk,
said Russell. "Dr. Markham will be out there dispelling fallacies about weight loss, and teaching the best ways to lose weight and sustain it."
Houston, TX is ranked the fattest city in the country according to Men's Fitness, followed by Chicago and Detroit.
A Centers for Disease Control study shows that the American public is 32% fatter than it was 20 years ago. An estimated one out of three adults suffers from obesity. A person is considered obese when he or she has over 30% body fat.