LAST CALL: Publicis purchase ends Bcom3 pain

With Publicis Groupe buying Bcom3 comes the death of one of the industry's most-mocked names: Hemorrhoid ointment soundalike Bcom3.

With Publicis Groupe buying Bcom3 comes the death of one of the industry's most-mocked names: Hemorrhoid ointment soundalike Bcom3.

So inexplicable was the name, that at the time of its inception, top brass rushed out an internal memo, saying: "It should be pronounced 'Be-Kahm-Three,' not 'Be-Com-Cubed' or 'Be-Com-to the Third Power.'"

But it's the Publicis ad agency Bartle Bogle Hegarty that has our sympathy.

The group press release consistently misspelled its name as Bartle Bogel Hegarty. Moreover, AdAge not only copied that spelling in a story, it then let loose its own creativity in describing the agency in another as Barlte Bogle Hegarty.

Maybe it should just give up and call itself BBH. That's Be-Be-Aitch, not Get-Our-Freakin'-Name-Right, Morons.

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