LAST CALL: Decade-old firms fondly recall roots

So many firms have recently announced their 10th anniversaries, we had to find out what went on in 1991-1992 to spawn so many new agencies?

So many firms have recently announced their 10th anniversaries, we had to find out what went on in 1991-1992 to spawn so many new agencies?

"The advent of the PC made it easier to run small operations,

said Jeff Graubard of decade-old The Graubard Group. A recession and rampant job insecurity also helped. "I sleep better knowing that I'm responsible for my own welfare,

he added.

Jack Horner of Jack Horner Communications toasted his 10th anniversary recently. Until landing his first client, The Cheatin' Heart Lounge which wanted him to boost karaoke night attendance, he felt he'd erred in leaving big-agency life.

Tracey Weinberg of Weinberg Harris & Associates has initiated a new marketing strategy for her 10th anniversary. She said she couldn't resist the challenge of doing business better, and more cost-effectively than big firms.

Many agree the bad economy pushed people to try it on their own. "It's typical for people to start companies in down times,

said Alan Kelly of 10-year-old Applied Communications. Richard Laermer of RLM, also 10 years old, reflected that the early '90s was infected with "an intense entrepreneurial spirit."

Dan Klores of Dan Klores Communications wanted to run his own show too, but his reasoning was a bit more ego-driven: "I was seeing this woman who sort of thought I was hot. She came to my office one day when I was at Rubenstein Associates and said, 'Is this your office?' You want to know the truth? That was it."

We don't want to miss anyone, so happy 10th anniversary to The Standing Partnership, Gauger & Santy, Karwoski & Courage, Donnellon PR, Michael Kaminer PR, Sue Procko PR, The Vandiver Group, LaBreche Murray, Socket PR, Springbok Cohn & Wolfe, Davies & Murray, and Formula PR. If we missed anyone, call us in 2012.

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