Drug stores begin pushing discount option for seniors

WASHINGTON: Fed up with government bureaucracy and the confusion created by myriad discount cards offered by drug companies, the National Association of Chain Drug Stores (NACDS) - which includes Rite Aid, Wal-Mart, and CVS - has launched the Pharmacy Care One Card. It will provide low-income seniors with discounts and other benefits offered by participating drug companies.

WASHINGTON: Fed up with government bureaucracy and the confusion created by myriad discount cards offered by drug companies, the National Association of Chain Drug Stores (NACDS) - which includes Rite Aid, Wal-Mart, and CVS - has launched the Pharmacy Care One Card. It will provide low-income seniors with discounts and other benefits offered by participating drug companies.

The NACDS launched the program in-house. Susan Geiterman, SVP of external affairs, was in charge of PR activities. Craig Fuller, president and CEO, acted as spokesperson.

The group broke the story in The New York Times and The Wall Street Journal.

Fuller then held a conference call with other media. The Kansas City Star, LA Times, The Washington Post, Reuters, and AP ran the story.

"Consumers don't know what card goes with which drugs,

said Crystal Wright, VP of media relations for NACDS. "We wanted a card that would keep seniors from needing multiple discount cards."

The NACDS will soon begin a grassroots PR push targeting local community centers, churches, doctor's offices, and senior citizen centers. Radio PSAs will also be incorporated.

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