WASHINGTON: Some of Washington, DC's most prominent African-American PR pros are promoting Black Press Week, celebrated each year to mark the publishing of the first black newspaper, Freedom's Journal.The National Newspaper Publishers Association (NNPA), a nonprofit group also known as the Black Press, is behind the celebration's awards dinners, parties, and panel discussions.
This year also marks the 175th anniversary of Freedom's Journal. Therefore, the NNPA wants to extend the celebration in both length and reach. Activities will run throughout the year, and the NNPA wants to make the mainstream media more aware of what the Black Press is doing.
"Our priority is to position the Black Press as a resource for the general-market media,
said Carla Sims, VP at Fleishman-Hillard, and coordinator of the pro-bono effort (which also includes Lon Walls, president of Walls Communications; Gwen McKinney, president of McKinney & Associates; Enid Doggett, VP at Ketchum, and Flo Macafee from the Caraway group, among others).
Those involved will be compiling fact sheets and holding editorial boards with mainstream media outlets in order to make them more aware of the efforts of the Black Press. They will also encourage mainstream reporters to attend Black Press Week events open to the public.