Benjamin Group's founder will head up US tech at WSW

CAMPBELL, CA: Sheri Benjamin, founder of The Benjamin Group, has been named president of Weber Shandwick Worldwide's US technology practice.

CAMPBELL, CA: Sheri Benjamin, founder of The Benjamin Group, has been named president of Weber Shandwick Worldwide's US technology practice.

Reporting to Joe Kessler, president of the firm's global tech group, Benjamin will oversee the 16 US-based WSW offices with tech capabilities.

Casey Sheldon has been promoted to head up the tech practice in the Western region, and Jamie Parker will lead the practice in the Eastern region.

The appointments continue the reshuffling that has been taking place since Weber merged with Shandwick in September 2000. Benjamin had previously merged with BSMG, which merged with WSW in July 2001.

Since then, there have been a number of high-profile departures in the tech practice, including Lee Caraher and Donna Gibbs (who had both headed up the Western region), and Mark Bien, who was Weber's GM in the Bay Area and was laid off. Other layoffs and office consolidations also took place.

"There was a lot of integration that hadn't been finished with the Shandwick merger,

explained Benjamin. She said that unifying the tech team across the country has proved easier than she expected. "Tech people have their own separate culture. It's more practice-based than regionally based,

she said.

WSW's tech clients include Hewlett-Packard and Agilent.

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