TateAustin to help TX lure business

AUSTIN, TX: Homegrown PR firm TateAustin beat out several national agencies for a $100,000 state contract to help attract new business to Texas.

AUSTIN, TX: Homegrown PR firm TateAustin beat out several national agencies for a $100,000 state contract to help attract new business to Texas.

"The economic climate, especially since the slowdown last year, has been much more competitive,

explained Patrick Shaughnessy, communications manager for Texas Economic Development (TxED). Whether the pilot marketing project will resume next year depends on legislative appropriations.

TateAustin's activities will include media relations focusing on energy, telecom, and emerging technology trades, said account manager Jed Buie.

The agency will also solicit testimonials and op-eds from CEOs and lawmakers, mount an e-mail campaign, and create a promotional CD-ROM.

Other firms vying for the business were Fleishman-Hillard, Burson-Marsteller, GCI Read-Poland, New York-based Development Counselors International, and ad agencies Bazzirk and SWGM Advertising.

TxED scraped up the money for the five-month campaign in response to the recession. The state agency's activities include identifying leads - particularly from out-of-state companies planning to relocate - and referring them to Texas cities. Those cities, in turn, market themselves to the companies in question.

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