Space station will soon have help of PR and ad shops

LONDON: The European Space Agency (ESA) is currently looking for agencies to help brand and promote the International Space Station (ISS).

LONDON: The European Space Agency (ESA) is currently looking for agencies to help brand and promote the International Space Station (ISS).

The ESA, in conjunction with the Canadian Space Agency, is seeking a company with expertise in various areas, including PR, advertising, and brand development.

The successful agency will need to have a presence in Canada, as well as a major office in one of the European countries involved in the program: Germany, France, Italy, Belgium, Switzerland, Spain, Denmark, the Netherlands, Norway, and Sweden.

The ISS will be the largest research laboratory in space, and the first international space outpost permanently occupied by human beings. It is a joint project between Europe, Canada, the US, Russia, and Japan.

The budget for a year's activities is €935,000 ($818,000). The ESA and its partners are currently developing a logo, and the successful agency will be required to use this as the basis for developing the station's brand and image.

In addition to promoting the space station to the general public, the chosen firm will also promote the project to businesses, which will then be given opportunities to sponsor the station and get involved with research projects.

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