PR takes hard hit as Miramax cuts 14% of total staff

LOS ANGELES: Miramax Films cut 75 employees - just under 14% of its total workforce - last week, with publicity being especially hard-hit.

LOS ANGELES: Miramax Films cut 75 employees - just under 14% of its total workforce - last week, with publicity being especially hard-hit.

Company toppers Harvey and Bob Weinstein made no official announcement.

Instead, dismissed staffers were told by supervisors or human resources that they were being let go.

Company spokesman Matthew Hiltzik said the layoffs were in part due to hiring 80 employees since October for the busiest season of the year, with high-profile releases and the Oscar campaign season.

He also cited a staff review after February's appointment of Amanda Lundberg as EVP of worldwide publicity, and Ross Landsbaum as CFO.

SVP of publicity Robin Jonas, director of special events Derek Campbell, and materials manager Juliette Knight were among the publicity staff members who were pink-slipped.

Despite the high-profile success of films like In The Bedroom and Amelie, Miramax has faced a tough year financially, with now-defunct Talk gobbling up $50 million. It also weathered a slew of under-performing titles such as Kevin Spacey's The Shipping News and Meg Ryan's Kate & Leopold.

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