NEW YORK: Party planners who fail to claim gossip column inches will now have another option for scoring ink for their soirees.The Event Style Reporter, launched by Bizbash to complement its online service and annual trade show, debuted March 13 with a cover story on "New York's Top 100 Events.
The premiere issue also features a directory of just-opened venues, interviews with industry leaders, tips on the latest trends, and a listing of new products and services.
David Adler, Bizbash founder and CEO, said that demand for the newspaper has led the company to increase the circulation for the second issue to 35,000, an increase of more than 57% over its inaugural print run. After coming out four more times this year, the Event Style Reporter will increase its editorial calendar to nine issues in 2003.
Copies of the 60-page publication have been sent to both full-service agencies - including Edelman, Dan Klores Communications, and Hill & Knowlton - and event-planning boutiques, as well apartment buildings in neighborhoods known to host lavish social affairs.
H&K senior managing director Martin Blair said, "When I was trying to find somewhere to stage an event, I was surprised that I couldn't find an au courant up-to-date guide. You could search the Bizbash website, of course, but it's very nice to have something you can hold in your hand."