Crisis shop C4CS enters DC market

WASHINGTON: C4CS, a Charlotte, NC-based crisis communications firm, is opening a Washington, DC office. The expansion is part of a plan to grow C4CS' practice beyond the crisis communications area. It has hired Steve Kramer, formerly with Hill & Knowlton, to set up its Washington, DC beachhead.

WASHINGTON: C4CS, a Charlotte, NC-based crisis communications firm, is opening a Washington, DC office. The expansion is part of a plan to grow C4CS' practice beyond the crisis communications area. It has hired Steve Kramer, formerly with Hill & Knowlton, to set up its Washington, DC beachhead.

In Washington, DC, C4CS already works with Inova Healthcare Systems, the largest hospital network in the area, and is doing a project for the Bureau of Alcohol, Tobacco and Firearms. The firm has also worked for other government agencies, said David Snepp, managing partner.

"I think opening a DC office is a logical progression for us,

he said.

Snepp met Kramer last fall while pitching for business in Washington, DC. At the time, Kramer was working on the US Mint account for H&K as senior managing director in H&K's Washington, DC office. When H&K lost its $10 million, 10-year contract with the US Mint in January, Kramer was among staffers who parted ways with the agency.

"He's already prospecting pretty heavily in the DC area for us,

Snepp said of Kramer, who doesn't officially open C4CS' new office until April 1.

Kramer will also work with C4CS clients outside the Washington, DC area.

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