Ogilvy beefing up ties to Oval Office

WASHINGTON: The lineup of heavy hitters at Ogilvy PR's Washington, DC office is being reshuffled, apparently to capitalize on agency connections to the Bush administration.

WASHINGTON: The lineup of heavy hitters at Ogilvy PR's Washington, DC office is being reshuffled, apparently to capitalize on agency connections to the Bush administration.

Steve Dahloff, formerly the office's managing director, will now serve as head of creative strategies. Assuming his old position will be Robert Mathias, who comes to DC from a two-year stint as managing director at the firm's San Francisco office.

Mathias, who has been with the firm for 14 years, is no stranger to the workings of the nation's capital. A DC native, Mathias served as deputy assistant secretary at the Department of Energy in the previous Bush administration.

It is believed that those ties factored in the decision to move Mathias to Washington, DC.

Dahloff, also a 14-year Ogilvy veteran, will remain in the Washington, DC office, but will take on a more agency-wide role. His responsibilities will include overseeing the agency's creative group, and devising creative strategies in pursuit of new business. Washington, DC houses the largest of Ogilvy's nine American offices.

"Rob's detailed understanding of the PR profession, combined with his first-hand knowledge of how this city works, makes him the ideal person to lead our Washington office,

commented president of the Americas Marcia Silverman. "I am delighted that he is returning home."

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