Franco snaps up PR Associates to 'rejuvenate' shop

DETROIT: Franco Public Relations is buying PR Associates, a longtime fixture on the Detroit PR scene. The purchase will send Franco revenues from $2.4 million last year to roughly $3 million, said Maria Leonhauser Rosenau, president of Franco.

DETROIT: Franco Public Relations is buying PR Associates, a longtime fixture on the Detroit PR scene. The purchase will send Franco revenues from $2.4 million last year to roughly $3 million, said Maria Leonhauser Rosenau, president of Franco.

The firms are two of the oldest in Detroit: Franco was started in 1964, and PR Associates in 1963. But both had lost luster in recent years.

The PR Associates purchase is the latest effort by Rosenau, her husband Pete, and third Franco owner Daniel Ponder, to rejuvenate the firm. "Franco's very interested in growing,

said Rosenau. She added that other acquisitions are "not out of the realm of possibility. We intend to make Franco really big,

she said.

Fred Zosel, president and a principal at PR Associates, will become an EVP at Franco.

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