CLEVELAND: Wyse Landau Public Relations is carving out a unique niche for itself - PR agency to halls of fame.Wyse, which has spent seven years as the Rock and Roll Hall of Fame's PR agency, recently used that experience to win the National Inventors Hall of Fame as a new client.
The Akron-based inventors hall plans to spend in excess of $100,000 with Wyse to handle media relations and strategic communications.
Wyse's first task will be publicizing the hall's 30th annual induction ceremony slated for May at Hewlett Packard's California headquarters.
Wyse had done a speech writing assignment for the inventors' hall, which has used a number of PR firms in the past. That assignment gave Wyse the chance to pitch for the hall's media relations business.
"We showed that we really got it when it comes to halls of fame. We showed the work we did for the rock and roll hall that kept it in national prominence,
said Howard Landau, president.
His firm had also won business from a planned jazz hall of fame in San Diego, but funding for that as-yet-to-be-built hall hasn't come through.
Landau said a key to working with halls of fame is "trying to make it more than just a shrine. It needs to be an expert source for the media.
It has to be kept current and relevant."