LAST CALL: Some women say Ladyphone is bad call for Samsung

Ever since Nokia came out with interchangeable faces for its 5100 series cell phones, the competition has been fierce to come up with the next mobile trend. Samsung's latest attempt is the A400 Ladyphone.

Ever since Nokia came out with interchangeable faces for its 5100 series cell phones, the competition has been fierce to come up with the next mobile trend. Samsung's latest attempt is the A400 Ladyphone.

Designed with a tiny rose engraved on the case, the phone is equipped with a built-in calculator that lets women compute their fertility cycle, daily calorie intake, and body mass index.

For $360, the Ladyphone is selling well in Western Europe and the Far East, but Norway has put a kink in Samsung's plans. Inga Marte Thorkildsen, 25, the youngest member of Norway's Parliament, has spoken out against the Ladyphone, insisting it threatens women.

As trendsetting as it may turn out to be, Samsung could undoubtedly have a PR nightmare on its hands if it is perceived as contributing to what Thorkildsen and others feel is unfair societal pressure placed on women to look like airbrushed models.

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